Sonnema 1860

Selling out all bottles during presale.

#wemakeithappen
Selling out all bottles during presale.

In 2020, Sonnema Berenburg celebrated its 160th anniversary. 160 years of rich history. 160 years of distinctiveness. To celebrate, this Frisian family business introduced a special edition: the Sonnema 1860. But how do you make sure everyone gets a taste of this eccentric drink?

In the run-up to the official launch, we let interested parties register on the website so they could be the first to hear it when the unique bottles were ready for purchase.

Sonnema 1860 afbeelding 1

We used WooCommerce to realize the shop. Traffic to the website was generated through a campaign on Facebook and Instagram. And before we knew it, registrations were pouring in.

Post launch, customers could place an order and pick it up at a participating liquor store near to them. The first 5,000 bottles were sold out in minutes. An amazing outcome!

Technical highlights

01

WordPress WooCommerce webshop.

02

Pre-sale sold out within 2 days.

03

Facebook/Instagram campaign hyper-targeted at the Friesland/Groningen region.

Sonnema 1860 background image
Sonnema 1860 afbeelding 2
Sonnema 1860 afbeelding 3 Sonnema 1860 afbeelding 4
Sonnema 1860 afbeelding 5 Sonnema 1860 afbeelding 6

Also want a high-converting webshop? We know you do.

Afbeelding van Tobias

Tobias would be happy to tell you all about it.

Rotterdam

Kratonkade 7 3024 ES Rotterdam hallo@23g.nl +31 (0) 10 412 66 62

London

125 Kingsway London WC2B 6NH hello@23g.uk +44 208 089 16 352

New York

154 Grand Street New York NY 10013 hello@23g.nyc +1 347 892 4741
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