Bobby's Dry Gin

Making Pinang Raci a household name.

Making Pinang Raci a household name.

In 2014, Bobby's Schiedam Dry Gin was launched. Since then, Bobby's has grown into a successful brand and the Gin is available in 50 different countries. You can find the Gin in liquor stores, hospitality hotspots, and also at festivals!

In June 2022 the time had come to expand the Gin collection, and thus Bobby's Pinang Raci Spice Blend No1 was introduced to the market alongside the Gin they had released prior. With Bobby's Pinang Raci Spice Blend No.1 the grandsons introduce the tradition of Pinang Raci to 2022 with an aromatic, spice-driven and heart-warming dry gin.

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Bobby's came to us for a digital campaign regarding the new Gin, where the goal of the campaign site would be to generate conversions. Through the site, visitors were redirected by way of various CTAs to the webshop of Gall & Gall.

With the help of Video Ask, we created an interactive video. Daryl, bartender of The Rumah in Rotterdam, tells you in this video how you can prepare Pinang Raci in three ways. The viewer can decide what he or she wants to see in these videos.

Traffic to the website was generated with numerous posts on Instagram and Facebook. These posts then led to conversions, and visitors signed up for the newsletter where they received a special Bobby's Gin Pinang Raci tote bag.

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