Belmond

Travel the world during lockdown.

#wemakeithappen
Travel the world during lockdown.

Belmond is a well-known, premium global hotel chain. At the height of the Corona pandemic, we were asked to maintain their 400,000 Instagram followers while also increasing this figure. But how do you offer travel inspiration if your target group is forced to stay at home?

Together with the Belmond marketing team, we developed a number of unique AR filters for Instagram. The filters made it possible to virtually visit all 47 locations of Belmond, simply via your mobile. This way, holiday lovers could imagine themselves in the most beautiful hotels in the world. And all without a face mask.

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The Belmond campaign resulted in significant engagement on Instagram during the lockdown. With over 300,000 impressions, 20,000 photos and 1,000 shares, our AR filters were successful in achieving all expectations.

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Curious to hear more? We get it.

Afbeelding van Tobias

Tobias will be happy to tell you more.

Rotterdam

Kratonkade 7 3024 ES Rotterdam hallo@23g.nl +31 (0) 10 412 66 62

London

125 Kingsway London WC2B 6NH hello@23g.uk +44 208 089 16 352

New York

154 Grand Street New York NY 10013 hello@23g.nyc +1 347 892 4741
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