Belmond is a well-known, premium global hotel chain. At the height of the Corona pandemic, we were asked to maintain their 400,000 Instagram followers while also increasing this figure. But how do you offer travel inspiration if your target group is forced to stay at home?
Together with the Belmond marketing team, we developed a number of unique AR filters for Instagram. The filters made it possible to virtually visit all 47 locations of Belmond, simply via your mobile. This way, holiday lovers could imagine themselves in the most beautiful hotels in the world. And all without a face mask.
The Belmond campaign resulted in significant engagement on Instagram during the lockdown. With over 300,000 impressions, 20,000 photos and 1,000 shares, our AR filters were successful in achieving all expectations.