Star Wars, digital interactive advertisement.


Concept and development


A digital, out-of-home experience

The challenge

An interactive advertisement experience.

For the latest Star Wars movie, The Last Jedi, we came up with the idea to bring the film poster to life in an interactive way. The audience would be drawn into the poster and get access to more content.

Light side vs Dark side

By measuring this campaign nationwide for three weeks, we provided the client with insight into the users that were reached and the total interactions.

As a result of this successful campaign, we created more campaigns for other companies. May the force be with you.


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