Socks. With Horses. You’re Welcome.

#wemakeithappen

At 23G, our annual holiday socks have become more than a tradition; they're a snapshot of what inspires us each year. For 2025, we leaned into something unexpected (and close to our hearts): horses. Want to know why? Scroll down for the story behind the design.

Shrink proof.

The socks are pre-washed to prevent shrinking.

Signature button.

The socks feature our trademark button, instantly recognizable and a subtle detail that elevates any outfit.

Velvety soft cotton.

Made from durable, high-quality 30/2 cotton.

Ultimate comfort.

Our toes and heel are finished seamlessly for maximum comfort.

Razor-sharp design.

The 168-needle construction adds detail to the design and makes the socks sturdier.

Why horses?

This year’s socks take center stage with a nod to our annual company ski trip. The hotel we always stay at has a full-on love affair with horses, they’re on the carpets, the drapes, horse statues, spoons even… basically everywhere.

Whether you’re wearing them to stay cozy or gifting them to someone who needs a little holiday lift, these socks bring a bit of the unmistakable 23G spirit into the Holiday season.